The new year is here, which means the time has come to talk trends. The popularity and growth rate of CBD sales and Google searches are growing rapidly. CBD markets and CBD sales are expected to explode in 2020 and dwarf those of 2019. CBD is proliferating nearly every market, and in so doing, there’s a lot of fake news out there. It’s time to take a look at trends to watch in the coming year and trends that need to change as they relate to all things CBD.
- 1 1. Try: Being a Smart Consumer for CBD Products
- 2 2. Toss: Counterculture Associations
- 3 3. Try: Taking a Closer Look at CBD Products
- 4 4. Toss: Weird CBD products
- 5 5. Try: Hemp-derived Superfoods and Supplements with CBD
- 6 6. Toss: Sports Bans on CBD Products
- 7 7. Try: CBD-infused Skincare Products
- 8 8. Toss: CBD Vapes
- 9 9. Try: Offering CBD Products to Your Grandparents
- 10 10. Toss: State Bans on CBD Products
- 11 Close Out the Year with CBD
1. Try: Being a Smart Consumer for CBD Products
2020 will see people making a play toward conscious consumerism, increasing their knowledge base and learning all there is to know about CBD and CBD-related products. Since the products are new on the shelves after decades of prohibition, thus many questions are arising. Consumers are asking questions about:
- Legality and regulation
- THC vs. CBD
- Drug testing
- Mailing and travel restrictions
- How to use CBD products
- And many more questions
The wool has been pulled off consumer’s eyes, and they want answers. CBD consumers are looking for something different than the conventional pharmaceutical market has yet to offer them. But they no longer want to go into their treatment blindly.
Education is key here. When choosing the safest, most effective CBD products, understanding how to take them, what they can and cannot take CBD for, regulations behind them, and other pertinent details are important. Luckily, more and more research on cannabis products is surfacing.
For instance, the National Institutes of Health (NIH), in conjunction with the National Center for Complementary and Integrative Health (NCCIH), announced they will conduct 9 new studies to evaluate the efficacy of CBD for pain management. Studies like these are born not out of a demand for more transparency and knowledge surrounding CBD.
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2. Toss: Counterculture Associations
As CBD goes even more mainstream in 2020, stoner culture and every other counterculture stereotype attached to CBD will fall by the wayside. No longer for granola-crunching hippies and space cowboys, CBD is all-inclusive. It doesn’t discriminate. The old adage that “everybody’s doing it” is no longer such a bad thing when it comes to products infused with CBD, especially when the research stating its efficacy becomes more and more prevalent.
3. Try: Taking a Closer Look at CBD Products
Using products containing CBD can be met with some challenges. Namely, whether or not the CBD contained therein truly is THC free, as well as knowing the quantity in key ingredients, the credibility of manufacturers and brands, etc. That’s why it is crucial to purchase from trusted brands who exhibit total transparency as to what exactly is in their products, how much, and where it comes from.
The savvy consumers will be looking for third party batch test results and safety data sheets before purchasing CBD products.
4. Toss: Weird CBD products
As with any trend, CBD has seen its fair share of weird products making false claims. Products like CBD hair pomade, alcohol infused with CBD, CBD toothpicks, and CBD-infused activewear claim they can cure all that ails you. CBD is still in its infancy in terms of the long-term effects it can have and what it can and cannot cure, if anything. To prevent it from becoming a proverbial snake oil, ignore the hype. Buy CBD-infused products from trusted sources and use only for issues where there’s evidence to support its effectiveness.
5. Try: Hemp-derived Superfoods and Supplements with CBD
6. Sometimes it’s hard to get your daily dose of essential nutrients from food alone in our busy lives. Therefore, superfoods and supplements have caught on like wildfire. People are becoming increasingly interested in foods that pack a punch—and maybe still a crunch, like Kale chips. Since hemp is a powerful food, both as a seed and leaf, you’ll see the marriage between the cannabis industry and supplement industry.
Hemp has tons of nutrients packed in a tiny amount of the plant. It is packed with omega-3 fatty acids, protein, iron, fiber, magnesium, phosphorus, antioxidants, and other essential nutrients and minerals. Paired with other superfoods, it can be a great, nutrient-rich snack on the go.
With the equally strong global trend of plant-based diets and environmentalism, expect to see organic foods and natural or reusable packaging playing in the front and center of the CBD superfood niche.
Try our recipe: It’s vegan. It’s natural. It’s packed with nutrients.
CBD Kale Chip Protein Power Recipe
- 1 bunch of organic kale
- 2-3 tablespoons of hemp seed oil
- ½ teaspoon of CBD oil*
- ½ teaspoon turmeric powder
- 1 teaspoon nutritional yeast flakes
- 2-3 tablespoons of hulled hemp seeds
- 1 teaspoon sea salt, your choice of fine grade or course crystals
- 1-2 teaspoons minced garlic (optional)
- A splash of lemon juice
- Vegetable oil like coconut oil or olive oil for greasing your pan
*Note: hemp seed oil is derived from the hemp plant seed, while CBD oil is derived from its leaves.
- Wash the kale thoroughly. Kale loves to collect little critters that may contain protein, but may not be what you wish to consume. I like to soak my kale in a salt bath first, so debris and insects can float to the surface and be easily rinsed away.
- Preheat your oven to 250 Fahrenheit
- Grease a baking pan with a small amount of oil.
- Mix wet ingredients separately in a bowl.
- Mix the dry ingredients evenly and separately
- Toss the kale with the oil mixture
- Mix in the dry ingredients
- Spread the kale evenly across the pan
- Place the pan in the oven for 30-45 minutes.
- Check frequently. You are looking for a slightly bronzed appearance with a slight crisp. If you have a convection oven, your kale will cook 25% faster.
- Let them cool.
- Pack them in a to-go container and snack on them during the day or eat them on the spot.
6. Toss: Sports Bans on CBD Products
In 2019, former pro-football player, Rob Gronkowski partnered with CBDMEDIC™ after learning firsthand, the many benefits CBDMEDIC products can have. One hurdle he knows is that the CBD industry has yet to climb the sports industry’s viewpoint on CBD. But it is slowly changing. The Olympics and Major League Baseball have already lifted their ban on THC-free CBD for their athletes.
— MLB Communications (@MLB_PR) December 12, 2019
Others are reviewing their policies and will, hopefully, follow suit. With Mr. Recovery™ aka Gronk taking the lead in CBD advocacy in the sports arena, we expect the see big changes ahead.
7. Try: CBD-infused Skincare Products
Now, more than ever, people are recognizing that what you put on your body is as important as what you put in your body. People are also recognizing the added benefit CBD oil can have on their all-natural skincare products. CBD, the non-psychoactive cannabinoid found in the hemp plant, can add to the soothing effect many skincare products already boast. CBDMEDIC’s Acne Treatment Medicated Cream is one such product. Derived almost entirely from natural ingredients, this medicated cream contains salicylic acid to help clear up acne-prone skin. Plus, the added benefits of jojoba seed oil, bentonite clay, and THC-free hemp oil help nourish the skin and keep your skin looking heal.
8. Toss: CBD Vapes
Vaping is so 2019. As vaping’s popularity has grown in the last few years, so has the knowledge surrounding the true effects it has on the body. Increased risk of chronic bronchitis, asthma, emphysema, and chronic obstructive pulmonary disease (COPD), to name a few. Vaping claimed the lives of nearly 2,000 people as of October 2019, according to the Centers for Disease Control (CDC). The exact cause was a lung disease called EVALI, which stands for e-cigarette or vaping product use-associated lung injury.
9. Try: Offering CBD Products to Your Grandparents
While cannabis was once a taboo of the past, baby boomers are jumping on the CBD bandwagon for age-related concerns. Not all of them are interested in the psychoactive cannabinoid, THC, thus some of them are asking their doctors and pharmacists about CBD products. This is their effort to decrease their use of oral medications that often come with unwanted side-effects. This trend shows no signs of slowing down anytime soon.
10. Toss: State Bans on CBD Products
CBD legislation had a tumultuous last couple of years. Although legal at the federal level with the 2018 Farm Bill, certain states still saw fit to ban the selling and purchasing of products containing CBD. The result was a severe lack of coordination at the federal and state levels. This led to a gray area concerning the ability to transport CBD derived from hemp across state lines. Hopefully, 2020 will see the federal government offer a little more guidance at the interstate level.
Close Out the Year with CBD
CBD is a trend that shows no signs of slowing down, sending it well on its way to shedding that “trend” moniker and becoming a cultural norm. As its popularity grows, so, too, will its reputability. More and more research will indeed be conducted in an effort to understand the true nature of what it can and cannot do. No matter what, as more consumers bolster CBD into the mainstream, coupled with its legality at the federal level and in 41 states, the word is out: CBD is here to stay.
Disclaimer: This information is for educational purposes only. It has not been approved by the FDA to diagnose, treat, prevent, cure, or mitigate any diseases or conditions. We use CBD in our products for cosmetic purposes only.